Establishing Credibility As the Top Commercial Agent Today

There is a lot of difference between being a local commercial real estate agent and being the top commercial real estate agent in your area. The latter requires consistent effort and significant market share. Everyone aspires to the position of being top of their market and that is just fine, however if this is your focus, you really do need a plan to bring it to fruition and reality.

The top agents are really there at the top for one main reason and that is because they have driven their market share consistently. Their client services in commercial property are superior and clients want to deal with them as the top agent because they know that their chances of success are much greater and faster. That being said, the top agent has to consistently list quality property in a way that suits the current levels of enquiry and the prevailing market conditions. The top agent knows what the property market wants.

The best agents also know how to list property correctly and consistently to get the best results. When they take on a listing, they totally believe that the desired results of sale or lease at the price or rent are quite achievable. They then build their marketing process to suit the needs of the client and the prevailing market conditions. It is quite common for the top agent to refuse to take on listings that are incorrectly structured or of low quality.

So what makes a top agent consistently better than the rest? Here are some ideas to help:

  1. They continually prospect into the local area so that they have a growing database of businesses and property investors looking for change or opportunity. They also understand the needs of those particular groups regard timing and property type. They track this opportunity through a personally maintained database.
  2. You will usually find that the top agents list only or in the main, the best properties in the local area. This is because they make choices as to what they will take on and market; they know what works and avoid what doesn’t. They believe that they can bring about the results that the client requires given the prevailing market conditions.
  3. Top agents will have more signs in the local area on quality properties. This gives the perception of market coverage and agency success. The majority of those signboards should be specifically designed for the particular property. Feature signboards always have greater impact when compared to the generic signboards of other agents.
  4. The listing of property on the Internet is a common factor and strategy in marketing. You can improve your chances of enquiry when the adverts are specifically written to the target audience using keywords that search engines prefer. You can also enhance the listings through some premium placement and ranking. This will cost extra money but most top agents have no problem in obtaining vendor paid marketing funds.

Top agents know that they are selling a concept when they pitch for a listing; they are selling the concept that they are the best agent in the area and on that basis they have the tools to help the client.

Commercial Agents – Tips to Qualifying Commercial Tenants Today

When it comes to leasing commercial or retail property today, the selection of tenant will be fundamental to the quality of the outcome for the landlord. This says that not all tenants will do or be acceptable when it comes to leasing vacant commercial premises.

So the commercial real estate agent has to qualify and understand the tenant that is enquiring on the vacant property before matters proceed. Some questions need to be asked to get the correct match of property.

When fewer properties are selling, the lease activity tends to be higher. Successful businesses still need to operate from quality commercial or retail premises. This is an opportunity for commercial property agents that specialise in commercial leasing.

So let’s go back to commercial property leasing and the elements that should be considered when qualifying tenants. Here are some key factors to consider before you start:

1. Understand the capabilities of the property when it comes to tenant occupancy. Things to know will include services, amenities, and size of tenancy, improvements, fitout design, and availability, term of lease, options, rental requirements and type, and landlord plans for the property. The permitted use or legal use of the property should be understood as part of this process.

2. Get a full brief from the landlord as to the type of lease that they will do for the premises. A lease can be varied and negotiated, but you have to have the landlord’s base requirements before you start. Ask the landlord about rent levels, lease terms, option periods, preferred tenant, renovation and maintenance plans for the property. These facts should be in parity to the comparable properties in the local area that are also on the market to lease at the moment.

To qualify the tenant you can take the following approach:

  • Find out where the tenant has come from and if they are moving from another property. It is likely that the timing of the move will have impact on your negotiations and inspections.
  • What does the tenant know about rent and properties in the local area? Have they looked at anything else in the area and if so what? It is best to know what you are up against early in the inspection process.
  • Has the tenant been looking at other property with other agents and are negotiations underway elsewhere on any ‘short-listed’ property now? This will have an impact on your discussions and inspections with them.
  • What levels of rent and lease term does the tenant have in mind? Make sure you find out about the extras of lease occupancy such as outgoings payments, and consumables including electricity, gas, water, and communications.
  • Will the tenant require a long lease term and or an option period for a further term? This may not always suit the landlord.
  • The numbers of tenant staff and the type of business will have impact on the improvements and fitout in the property. Ask questions about things such as car parking, loading and deliveries, office configurations, hours of operation, security, access, customers to the property, and quality of fitout.

So you can do a lot with a tenant before you take them to a property. Importantly this information is captured into your database. As a general rule do not give out any property information until the tenant has told you everything that you need first.

If a tenant is also or has been dealing with another agent, be very careful to check that they have not seen any of your listed properties with other agents earlier.

What’s The Perfect Color For Your App Icon?

The icon of your app is one of the three defining parameters that affect conversion rates, along with price and name. But unlike these two, it’s the icon that catches the eye first. As we know, black and white is beautiful in photography, but in design it’s full-color icons that catch attention. All the elaborated graphics and the smoothly running features come only later. Therefore, a failed icon is most likely a failed app.

How can one not fail it? There are no absolute guidelines for the issue of choice. The rule is to pay attention to what matters. And with the recent mobile design trends accentuating more on minimalistic shapes than on complex drawings, the importance of color rose even higher.

When it comes to color, there are two possible situations. For established brands it’s absolutely obvious to stick to the brand’s identity that has been before the app. For mobile startups, when it all is just the beginning, the image of the brand, the product, is only being formed, which is the crucial phase. A good brand has a distinct personality and has to awake emotions in users. The very first emotions and impressions are formed with, again, color. So what are the common ‘main’ colors for app icons?

What’s In The Color?

When a brand becomes more or less known, it immediately gains strong color associations, which will last. Facebook, Twitter? Blue. Pinterest, Flipboard? Red. Evernote? Surely green. If your logo, your app icon will have one predominant color, it will carry the message, the mood, the feelings, the essence of your product. Moreover, there must be a balance between the icon standing out and getting noticed on the homescreen, and ‘overdoing’ it to annoying flamboyancy, which is also a common problem of icon design. Drawing a perfect icon is the task of a designer, while the colors will most probably be chosen by you.

Blue is commonly a major favorite among all colors. Plenty of companies use various hues of blue for logos, and as a result, app icons. It’s rather hard not to recognize the distinct hue of Facebook’s blue. The downside is that for smaller brands it’s easy to get lost and blended among the sea of blue icons. Examine your own mobile homescreen; on an average one blue occupies about a quarter of icons.

Yellow is a gorgeous color, if the hue is chosen carefully, so pay special attention to that. Sunshine, positive energy, optimism – this is yellow as we see it. If you use Springpad for notetaking, it definitely catches attention on your homescreen, doesn’t it?

Red is visually intense and energetic, and usually considered second to blue in terms of popularity. It undoubtedly means excitement and catches the eye like no other color. Red would be the least bland color on calls to action.

Purple is a touch of magic and creativity. It doesn’t have the same gender neutrality like other colors, therefore it has never held a great share – which is good actually. If you think of a fashion app, purple will be one of the regular options.

Green has rather strong and definite connotations. First – it’s the color of nature, freshness, life, and peace. Second – naturally money. The business & finance app category is rich with hues of green. Who would actually want to see a disturbing and warning red color in anything concerning finance anyway?

Orange is a very warm and friendly color, a worthy option to avoid the overused blue and red. Orange is positively energetic and not even nearly as aggressive as red. Not overused, which is also a great benefit.

White means cleanness, openness and simplicity. Although you will rather see it as a ‘second color’ in combinations, or nothing more a background to the main element of the icon. After Apple abandoned their rainbow-colored logo, their white/silver shape became even more elegant, embracing simplicity as Apple’s main policy in making products.

Black is a much-favored color in many things we see every day, be it clothing or personal tech; however, this symbol of mystery, power, and challenge is not as popular as blue or red. Nevertheless it draws attention, and the recent Opera Coast’s icon is a good showcase.

Look at other famous brands associated with the color you chose: what do you have in common? Pay attention to specific perception of colors and their meanings among different cultural audiences and in different countries. Personal preferences also play a huge role in forming judgments and opinions. It’s impossible to be liked by everyone, therefore it’s better to focus on the identity of your app. Do a poll among a number of people by giving them at least 10 icon options to choose from.

There has been done lots of psychological research on colors and perfect color combinations, and it’s the art that’s handled by good UX/UI designers. After you define the basics, they will be able to pick the right hues, match the icon with the interface, your brand’s identity, and the smooth user experience provided by your app.